Creating a Single Enterprise View of Product Information

By David Baum

 

Accurate, integrated product information is a key strategic asset, but companies in many industries are discovering that they cannot maximise the value derived from their products and services with product information scattered across the enterprise.

 

Forward-thinking businesses and organisations are using product information management (PIM) data hubs to take control of their data. By creating a 360-degree view of their products, they are reducing costs, increasing customer satisfaction, and achieving long-term competitive advantages.

 

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