2011 - 2012: MDM & Data Governance Planning Assumptions

by Aaron Zornes, Chief Research Officer, The MDM Institute


MDM is a strategic competitive business strategy. Is your business looking for new ways to drive down costs or enable better regulatory compliance? What about enabling growth as the economic upturn comes or when M&A (mergers & acquisitions) is on the horizon? Whether increasing revenue, improving risk management and compliance, optimising operational efficiencies or strategically differentiating an organisation from its competitors, MDM is widely recognised at the executive level as a compelling proposition – usually manifested in a strategic business initiative called "single view of the customer" or similar name.

Additionally, both master data management (MDM) and data governance programs are breaking new ground when it comes to complexity and business value justification for large scale integration projects such as multi-commerce – the blending of brick and mortar with e-commerce. MDM takes the notions of integration and transformation to new heights in that an enterprise MDM program proposes to integrate front office and back office, as well as (often competitive) business units within the enterprise by treating “data” as a corporate asset.


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