The Business Case for Collaborative Product Information Management in Retail - How Retailers Are Reducing Costs, Increasing Revenue and Enhancing Customer Service

In today’s global marketplace, the information associated with a product is fast becoming a critical link in the supply chain. That chain cascades back from the consumer at the point of sale to the store aisle, shelf, and stock room, through the warehouse, distribution center or partner, to the manufacturer’s warehouse and factory floor. At every link, product information is used to make buying decisions, drive operational efficiencies, and directly impact time-to-market. With approximately $6 trillion spent each year in the United States on consumer goods alone, the new information reality is one that retailers can ill afford to ignore if they are to compete effectively and secure a share of a rapidly changing market.


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